Six Crucial Aspects Of Rebranding You Need To Get Right

When you first started your business, you might have had a different vision for it than you do now. This is not uncommon—businesses often evolve over time and change certain elements of their identity, including their name, logo design or even their product or service offerings.
The rebranding process may be essential to moving toward your new vision, but it must be approached carefully and thoughtfully if you don’t want to alienate your existing customers. To help, a panel of Forbes Communications Council members, below, discuss six important elements you’ll want to get right for a successful rebrand. Here’s what they said:
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Brian Chew, the managing partner of OC Wills & Trust Attorneys, has extensive experience in the areas of estate planning, asset protection planning, business succession planning, long-term care planning, and veterans’ benefits. By devoting his practice to estate planning matters, he has founded a firm that strives to provide exceptional service to their clients by working closely with individuals and their families to create comprehensive and customized estate plans. For the past twenty five years, Brian has served thousands of clients in the matters of estate planning, wills and trusts. If you have any questions about this article, you can reach Brian Chew here.