These days, everything is on the internet. According to its latest survey, Google alone gets 70,000 searches per second, and with 90% of the search engine market share, it’s easy to infer that most, if not all, get their information and answers off the web. Suffice it to say, an online presence for any business,...

The do-it-yourself, or DIY, mentality is a common concept for people to save time, money and resources. More and more people know exactly what they want and would rather do it themselves instead of paying an outside contractor to try to get it as close to their vision as possible. Is the same true for...

The new year is here, and along with it comes an influx of new goals, resolutions and intentions. To achieve growth in the year ahead, there are a few crucial things small businesses can do in January to set themselves up for success. To find out more, we asked a group of Forbes Business Council...

Running and owning a business is just like raising a child: Both are investments in the future and both require a lot of time, resources and effort to raise successfully. One can argue that you would treat your business like you'd treat a child; you'd want it to succeed even after you've passed on...

Businesses tend to operate better when the people on the team have strong bonds with each other. As a manager, it's your responsibility to empower your team members to connect with each other and forge relationships that encourage smooth and successful collaboration in the workplace. We asked 16 members of Forbes Business Council to share...

If you want to attract and retain customers, you’ll have to offer them something valuable. For instance, easily digestible content like podcasts and livestreams are great ways to raise awareness about your brand. However, you don’t want to be too salesy or promotional—otherwise, you risk turning consumers off to your company altogether. If you want...

When you first started your business, you might have had a different vision for it than you do now. This is not uncommon—businesses often evolve over time and change certain elements of their identity, including their name, logo design or even their product or service offerings. The rebranding process may be essential to moving toward...

Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. This can lead to entrepreneurs, especially those first starting out, making some crucial marketing mistakes. To help you avoid trouble, 15 members of Forbes Business...

As technology continues to rapidly develop, businesses need to stay on top of change and adapt just as quickly in order to remain relevant and in touch with their audiences. Part of this process is looking ahead, in order to figure out which developments or new approaches are going to have a strong impact...

Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand's message is bombarded with so many competing images and words that a writer needs to develop killer copy that will remain in the reader's mind...